5 Steps To Create A Perfect Pitch

A cool idea and always wanted to leap into the deep but never had the guts to go after the #girlbosses feeling? Take these tips and take your chance! After all, we only live once and who do not want to be literally a boss about their own time and money. A strong "pitch" is the first step towards a company. You create a perfect pitch in 5 steps:

1. Dream big dreams

Make sure you write a clear vision for your own brand. It does not have to be a 5-year plan or a mapped path and even no concrete product/concept; the vision and ambition of your brand is the most important thing. Faith in the power of your own ideas and others will follow! Dream big dreams ...

2. Ambitious - but with both feet on the ground

... but not too big. Be confident in your shoes but do not walk next to them. Investors will fall for you much sooner if you stay close to yourself and do not take too much fuss in your pitch. Make sure you sell yourself and market well, but remain with your own strength and do not generalize yourself through your pitch. In the end, honesty takes the longest and only that way, you receive the feedback you need. Dream big, but be realistic about how much you can achieve in the short term.

3. Catchy intro - but come to a concrete pitch

It is crucial that you use a catchy introduction in your pitch so that you instantly demand the attention of those present. Whether this is a jury in a pitch competition or your mother at the kitchen table. For example, use an anecdote with which the listener can associate and immediately get a feel for your brand. Then make sure that you do not get stuck here and come to the point quickly.

4. Know your business model in and out

Your business model is the starting point for your pitch. How does your brand work? What are you going to earn? Which pitfalls do you think you will encounter? Which competitors in the same niche will you have to deal with? Knowing your business model in and out ensures that you are resilient and able to respond quickly to questions that you (guaranteed) receive from a panel/your parents/investors. You must be able to dream of your business model!

5. Be unforgettable!

The most important thing: make sure you stay and not be a one-day-fly. Especially during a pitch competition, it may be that you pitch as one of the first candidates and then follow a series of 20 pitches. If you think that the jury will have to remember your pitch in one way or another, you want to be selected as the winner of the day. With an excellent presentation of yourself and your pitch, you can do a lot, but also make sure that you finish pitch catchy. For example, come back to the anecdote you started with so that the circle is round.